Privacy Policy

Effective Date: 4 July 2025

Firefly Agents ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website https://www.fireflyagents.com (the "Site").

We comply with the Australian Privacy Act 1988 (Cth) and the EU General Data Protection Regulation (GDPR).

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1. Information We Collect

• Information You Provide: Your email address, submitted via our waitlist or contact forms. We may infer your first and last name from your email or interactions.
• Automatically Collected Information: Device and usage information via Google Tag Manager, Google Analytics, Google reCAPTCHA, and Netlify (e.g., IP address, browser type, site usage).
• CRM Data: When you join our waitlist or contact us, your details are stored in our CRM (GoHighLevel) to manage our communications and operations.

2. Legal Basis for Processing (GDPR)

We collect and process your data on the following legal bases:

• Consent: When you voluntarily provide information through our forms.
• Legitimate interests: To operate and improve our business and website.
• Legal obligations: When required by applicable laws.

3. How We Use Your Information

• Add you to our business launch waitlist and keep you informed;
• Send marketing communications, updates, and announcements (with your consent);
• Respond to inquiries;
• Analyze website usage and performance;
• Ensure website security and integrity.

4. Sharing Your Information

We may share your information with trusted third parties that help us operate our business:

• Netlify (website hosting and form handling)
• GoHighLevel (CRM and communications)
• Google (Analytics, Tag Manager, reCAPTCHA)

We do not sell or rent your personal data.

5. International Transfers

Some service providers may store or process data outside of Australia. Where applicable, we use safeguards like Standard Contractual Clauses to ensure compliance with data protection laws.

6. Data Retention

We retain personal information only as long as necessary for the purposes outlined in this policy or as legally required.

7. Your Rights

Subject to applicable laws, you may request:

• Access to your personal data;
• Correction or deletion of your data;
• Withdrawal of your consent for marketing;
• A complaint to a privacy authority (e.g., OAIC or an EU data protection authority);
• A copy of your data in a portable format (data portability);
• To object to certain types of processing, such as direct marketing.

To exercise your rights, contact us using the details below.

8. Marketing Communications

By submitting your email, you consent to receive updates about Firefly Agents’ business activities and services. You may unsubscribe at any time via the link in our emails or by contacting us.

9. Cookies & Tracking

We use cookies and similar technologies (via Google Analytics and Tag Manager) to:

• Understand how visitors use our website;
• Improve content and performance.

You can manage cookies through your browser settings or opt out via tools like Google Analytics Opt-out.

10. Security

We apply reasonable administrative and technical safeguards to protect your information from unauthorized access, use, or disclosure.

11. Third-Party Links

Our website may link to third-party sites. We are not responsible for their privacy practices.

12. Updates to This Policy

This policy may be updated over time. Any changes will be posted on this page with a revised effective date. We encourage you to review this policy periodically for any changes.

13. Children’s Privacy

Our website and services are not intended for children under 16, and we do not knowingly collect data from children.

13. Contact Us

Firefly Agents
https://www.fireflyagents.com
info [at] fireflyagents [dot] com